Store Build It! (StBI!) Launches!
"The Perfect Store" For Shopping Online Is Here
The Perfect Store is making waves, storming the Web. Yes...
Site Build It!'s first fully integrated monetization
solution is up and running, waiting for you to turn all that
SBI! traffic into SALES. So far, you have been monetizing
through a wide variety of third party monetization models...
And you can even plug-n-play PayPal shopping cart and other
third party e-stores/shopping carts into SBI!. And that
has, of course, satisfied an awful lot of SBI! users who will do shopping online.
But despite all that, SBIers want to be able to integrate
their own store fully into their SBI! sites. It is, by far,
THE most frequently requested "#1 wish" for SBI!.
Store Build It! for shopping online is born.
East meets West.
Ying meets Yang.
C-T-P meets M. A confluence that results in...
There is NOTHING like this on the Web. Anywhere.
It has been the most intensive development period on record
at SiteSell.com. But you now have, in addition to 12+ other
monetization models, an extremely powerful way to directly
monetize the PREsold traffic to your SBI! site.
Looking to boost your site's income by providing your
visitors with a unique and diverse product line?
Want to clear credit cards with your own merchant account?
Seeking a fully integrated store and shopping cart that YOU
own, master of your own destiny?
Store Build It! (StBI!) fills the bill, on all counts.
"The Perfect Store" Is Here. Before long, as word spreads
that there is a new way to "do stores," a way that WORKS, it
will also become known as "The Perfect Storm" for shopping online. :-)
Integrate C-T-P power with awesome store-building? Wow!
StBI! is not a plug-n-play solution. When I
say it is "fully integrated" with SBI!, I
TRIPLE-QUINTUPLE mean it. Some of the
integration features include...
- built-in source of traffic, delivered to
your store via NavBar button integration
- its own subdomain (slick differentiation
of this major new division of your site)
- submission to major SEs
- easy pop-up of SBI! content pages that
both deliver more info and detailed photos,
AND attract yet more traffic for shopping online
- complete retention of SBI! Look & Feel
from home page to product pages to shopping
cart, even to Order Page... automatically!
- customer mailing list -- yes, you now have
a SECOND e-zine (it's so important to be
able to reach YOUR most valued visitors of
all... those who become CUSTOMERS!)
- numerous other seamless fits/improvements
(ex., privacy and guarantee templates, CVV
help, footers, etc., etc.).
Combine this with the invaluable "1-2-3
Action Guide" and "Make Your Store Sell!" and
"Managing Your Store AFTER The Sale" -- this
is truly a best-in-world package.
A Bit of Background
What is Site Build It!'s "Unique Selling Proposition"?
C-T-P (*then* M)
No one else in the world provides the C-T-P process and all
the tools that empower you to succeed like this with shopping online...
The background story...
I wish I could say that C-T-P was clear to us from Day 1 of
SBI!, like some brilliant, sweeping vision. But that's not
the way it happened. It unfolded, evolving until we
realized that we had something magical, something powerful
that met the needs of ALL small businesses.
Something that WORKS for shopping online.
So we focused on C-T-P, putting our own integrated e-com
monetization on the back burner. As we completed the major
C-T-P modules, it also became clear that online retail...
- is by far the most in-demand monetization model
- has a 98%+ failure rate.
Why all the dead shopping online shops?
Simple. No traffic.
As a result, they are dependent on OTHERS for traffic. Look
at the two most common ways to run an e-store...
- Standalone shopping online stores can't build a base of free, targeted
PREsold traffic -- they are "all store, no content." So
they have to advertise (time- and dollar-intensive). The
second they stop advertising, their traffic drops to zero.
- Portal stores (ex., Amazon Z-Shops, Yahoo! stores, eBay
Marketplace) are totally dependent on the small amounts of
traffic (compared to an SBI! site) that the portal delivers.
And they pay through the nose for it. And build zero equity.
They basically work for the portal, and pay them to do it!
Profitable stores are scarcer than hen's teeth.
Putting up a shopping online store is hard enough. Most stores do look
professional, but so what? 9 times out of 10, nobody's home.
So what's the point, if you don't have an ongoing,
evergrowing, source of free, targeted, PREsold traffic?
Nobody is browsing. Nobody is searching. And most
importantly, nobody is buying.
A store like this is the proverbial faraway tree in a forest.
Does it even make a sound when it falls? Who knows?
The good news is that since most stores fail,
this is a HUGE opportunity for you to SUCCEED.
Here's the tragedy...
People start their online shopping stores enthusiastically, and then
slowly, over the following year(s)... they die.
Yup, it's the same old "instant gratification and delayed
failure" that all our competitors promote. Store hosting
companies, even the largest in the world, all push it...
"GET YOUR STORE UP IN 5 MINUTES. TAKE ORDERS IMMEDIATELY."
Wow! It's the "get rich quick" pitch, all over again. But
this time, it's MAJOR companies shamelessly OVERpromising.
So small business people hurry and build their stores
first (no C-T-P). Then they grind their teeth in dismay --
no passerby traffic. They failed to make the jump from the
offline mindset ("location, location, location") to the
online mindset ("information, information, information").
Once the online shopping store is up, it's too late. They're stuck. They
have gone about it "bass-ackwards." What should they have
done? *YOU*, of course, know the answer...
CONTENT -> TRAFFIC -> PRESELL -> MONETIZE
... but *THEY* don't. They conclude "the Web doesn't work"
and THAT is great for YOU.
Portal or standalone, it doesn't work.
When we recognized this overwhelming trend, it became
obvious that "e-tail" was the right place to launch our
first major monetization module. So the question was...
"How do we do that without losing our C-T-P focus?"
Store-building/shopping cart software is highly specialized,
complicated software to build. It's a competitive arena,
with hundreds of companies constantly improving their
products. It made sense for us to keep our focus on C-T-P.
Rather than re-invent a wheel, where hundreds already exist,
we found THE BEST WHEEL and fit it into Site Build It's
success vehicle. Extensive research kept leading us to the
same company... the "SiteSell" of shopping online software...
ShopSite is the best shopping cart/e-store software. At
three levels, it is as flexible and powerful as you need it
to be. Whether you want to sell a handful of products or
several thousand, there's a version of ShopSite that will
suit your needs...
Store Build It! is where SiteSell meets ShopSite...
East meets West.
Ying meets Yang.
C-T-P meets M.
The best meets the best.
ShopSite experts can't believe the intimate
connection between SBI! and ShopSite. It makes for a
powerful one-two combo that take your business to new
heights, far beyond that attainable by any standalone
shopping online store.
"Complete integration" includes the capture and migration of
your customer data into a separate e-mail list. It means
the automatic transfer of your SBI! site’s Look & Feel. And
imagine what any store owner would answer to this question...
"How would you like to have your own
self-fueled source of free traffic?"
Traffic is the lifeblood of any store -- sales don't happen
without it. Yup, just the owners of the millions of
deserted stores. But YOU... you have the ability to PREsell
through content, then sell your own products directly.
While competitors must rely on expensive advertising options
to goose traffic (driving up their costs, and reducing their
ability to be competitive), your dedication to C-T-P-M...
CONTENT-> TRAFFIC-> PRESELL-> MONETIZE
... drives your own free, and PREsold, ready-to-buy,
traffic. This revolutionary approach to the monetization of
hard goods is an Internet first. No other store solution on
the Net comes with a built-in traffic source. No other
solution virtually guarantees your shopping online store
will be a success!
Is Store Build It!, Right For Your Business?
Welcome to The "Worst Sales Page in the World"
Should you consider the hard goods monetization model for
your business? That's a good question.
Store Build It! is primarily for the sale of
hard goods. But, as you will see, the Pro
version can handle e-goods and even has an
NOTE: Since you also get a customer e-zine
with StBI!, you could even sell a high-value
newsletter, making *IT* the actual product!
Mostly, though, we'll restrict ourselves to
discussion of hard goods. That is what most
people mean when they consider shopping online stores.
Ultimately, only *you* can decide if this is for you. It
may be obvious (ex., if you already have a product line and
are ready to make the jump to online sales). So you may
ALREADY know this is indeed perfect for you. If so, great!
But skim this article anyway.
And if you're not so sure, well like the title says...
Welcome to the "Worst Sales Page in the World"
As you'll see, the goal is NOT to sell you Store Build It!.
It almost sounds, actually, like we're trying to talk you
out of it. But we're not doing that either.
Our only goal is YOUR SUCCESS. So we DO want to make sure
you've thought this through and are making the best choice
for you and your possible shopping online store.
We Won't Sell Store Build It! Until...
I swear, it really does look like we're trying NOT to
sell Store Build It! sometimes. And we're not... at
least, not before YOU are ready for it, right for it.
That's why we are NOT selling it as a standalone. You
know my feeling on "standalones." Predestined failure.
And we're so serious about C-T-P before M that you must have
generated at least 500 visitors during the previous calendar
month before you can order Store Build It!. We actually
recommend double to triple that level, because an e-store
will lose you money at lower levels. It will also deflect
your attention from the critical C-T-P process, at a time
when you still very much need to be pushing it.
Without that traffic level, you can't buy Store Build It!...
not at any price. Yes, we're still giving folks who own SBI!
(as of August 19, launch date) 3 free months of Store Build
It!. They, like everyone else, will have to build C-T-P
first. It's the only way that a shopping online store, or any other
monetization model, can succeed.
The last thing we want is what happens to non-SBIers...
To further help SBIers reach that target,
we're giving 3 free months of Site Build It!
to everyone who owns SBI! as of the date we
A surprise gift from SiteSell! :-)
Up until now, many SBIers have used SBI! for 2 or even 3
years without renewing. We promised "no renewals" until we
launched e-com. And now, to celebrate, and to give everyone
enough time to build their traffic up to the level where
they can order StBI! (or to qualify for 3 free months of the
Starter level of StBI!)...
We're giving everyone THREE FREE MONTHS of Site Build It!.
Use this extra time to build Content, which builds Traffic,
which will deliver 3 free months of the Starter level of
Store Build It! (more info on the 3 levels in Site Central,
when you click on Purchase Store Build It!).
So build like crazy -- if you do not yet have 500 visitors
per month, build CONTENT like crazy. Let C-T-P soar your
visitor count, then plug in 3 free months of StBI! Starter.
If you received over 500 visitors last calendar month
(preferably double that, at least), I highly recommend that
you start with our free gift of 3 months of Starter StBI!
You'll learn the software, test your best 15 products, and
get an overall good initiation in running a shopping online store.
If you have over 2,000 visitors per month, know exactly what
your store plans are, and they're big, and if you know what
you're doing... then go for it. SBI! Manager or Pro might
be the right thing for you... right away.
Why Is Store Build It! So Inexpensive?
To keep costs of the ShopSite software to less than 50% of
what it costs elsewhere online (WITHOUT all the UNIQUE
advantages that Store Build It! delivers), we have adopted
some rather unique processes and strategies...
i) Creation of "1-2-3 Store Build It! Action Guide"...
Setting up an e-store is more complicated than anything
you've encountered in SBI!. The 1-2-3 Guide leads you
step-by step through the setting up of a Store Build It!
Starter store. Do this here, do that there, click this,
upload that, and so forth. It's ONLY mandate? To ensure
that anyone, no matter what their level of expertise, can
build a vibrant, professional and profitable shopping online store.
This guide DOES NOT address the advanced
functionality available to upgraded versions
of the ShopSite software -- Manager and Pro.
For this reason, we recommend that you begin
with the Starter version of the store and
learn the functionality BEFORE upgrading to
more complex versions of this terrific tool.
ii) Creation of "Make Your Store Sell!" e-book...
This e-book is the conceptual partner to the 1-2-3 Action
Guide. Make Your Store Sell! shows you how to source and
compile a unique product line, build an effective Home page,
craft compelling, benefit-focused descriptions, develop
effective MWR and Backup responses for your store and so on.
In other words it shows you how to build a shopping online store that SELLS!
A final short book, "Managing Your Store
AFTER The Sale," rounds out the trilogy. It
is included in the Make Your Store Sell!
download. It contains important fraud and
customer support information.
Just like SITE Build It!, you don't need
anything else to build and run a highly
profitable shopping online store. STORE Build It! has it all.
Each e-book is short, punchy, and easy to follow. They
give you only the information you need, at the exact moment
that you need it. And, of course, like all of Site Build
It!, it's all supported by tools that enable you to "do it."
iii) A 4-Way Partnership
Store Build It! is a partnership among SiteSell, ShopSite,
Cardservice International or Optimal Processing (depending
on where your business is located) and Rodeck Design. Each
partner delivers what it is expert in. That way, we all
keep our focus on what each partner does best, keep costs
down, and deliver YOU the best possible product and support.
You'll read more about that when you log into Site Central
and visit the Web pages about Store Build It!
They provide all support, consulting, building.. whatever
help you may need. How does this work?
You buy an appropriate level package...
We do not support the ShopSite software. Instead, we charge
less than 50% for software and one year of hosting (compared
to others who sell similar packages). By doing this, we can
comfortably outsource to our third party expert...
If you don't need shopping online support, you save tremendously.
If you do, you get GREAT, experienced ShopSite support and
still end up saving money.
Kyle Rodeck heads up Rodeck Design. He was
indispensable for us, during the development
of Store Build It!. He is a thorough,
serious, creative pro who not only "gets it
done"... he gets it done, on time!
I recommend him wholeheartedly and without
reservation. Oh, and by the way, we don't
earn a penny from referrals to him.
While we do not provide direct support...
We *DO* provide the 1-2-3 Action Guide, and the underlying
automation and programming that makes StBI! truly do-able by
anyone. There are features in Store Build It! that you
likely take for granted, coming from SiteSell, but for which
other ShopSite owners could easily pay $1,000 (and up).
For example, your Look and Feel carries through from home
page to product page, to shopping cart, even to the secure
order page and post-order success page. THAT is beyond
most people -- up to now, ShopSite users have usually
required a ShopSite Webmaster to do this (or needed days and
days to figure out how to do it manually). Instead...
We automated that. And the 1-2-3 Guide shows you how to
accomplish this and a whole lot more, in click-click-click
fashion. Do this, do that, click-click that....
And bingo! You have a professional, profitable shopping online store.
If we were to do this in the conventional fashion, it would
end up costing you way more for typical store-building to
get the same results with ShopSite, AND we'd have to charge
on top of that to hire and train support staff in skills
that are not part of our C-T-P core. So...
Rather than charge you the "going rate" for the ShopSite
software, we cut the price in half, provide easy, powerful
integration, and access to a world-class support and design
group, *IF* you need it.
Of course, if it makes sense to do so, you can opt to have
Rodeck Design build your entire store for you! Whether
you're building a Starter level store or a full blown Pro
level store with advanced functionalities and super-deluxe
custom templates, leveraging your time with a design package
from Rodeck might make the best sense for your business!
Once your shopping online store is set up, maintaining and updating it is a
breeze. And "putting your best store-foot forward" is so
important. So consider their full range of services...
Ease of use.
Much better results.
If you need it, pay for shopping online support. That keeps all parties
focused on what they do best, and keeps costs down for all.
The Wrap Up On Store Build It! Support
I'm going to elaborate on the previous article, because some
folks might miss it and some will forget the unparalleled
savings and power of Store Build It!. Instead, they'll get
upset when they try to get support from the SiteSell Support
Team for Store Build It!, but instead receive a
"copy-and-paste" answer like this...
The issue you outlined relates to support of the
ShopSite module. It does not seem to be a SITE
Build It! issue, nor a technical problem with
Store Build It! or its hosting.
SiteSell.com provides hosting, set up
instructions, the 1-2-3 Action Guide, integration
of your store into Site Build It!, and we also
provide TECHNICAL support should your store
experience technical difficulties.
We help with issues where SiteSell/Site Build It!
interfaces with ShopSite (ex., when you actually
INSTALL the store into your main site's NavBar)
because THOSE are SiteSell functions.
But as mentioned when you bought ShopSite, and in
the e-mail afterward and in the 1-2-3 Action
Guide, and in SBIX, we cannot support issues that
occur in the ShopSite software.
We do provide the "1-2-3 Action Guide," the
accompanying "Make Your Store Sell!" book, and the
"Managing Store Build It! After The Sale" book,
but we do not provide general product support,
help, or consultation on the operation of the
ShopSite module. The FAQ and support info may
help you find some shopping online answers...
I am sorry I cannot be of more direct help. The
SiteSell support staff has not received any
training in the ShopSite software, since we do not
support it. We are familiar with the areas that
SiteSell "owns," such as the actual installation
process that I referred to earlier. But otherwise,
please contact our support partner for shopping online answers...
This group is THE support/consultation resource
for all matters related to the actual operation of
the ShopSite module. Buy a support or consultation
package -- they will take superb care of you.
This approach to "pay a ShopSite expert for
support/consults as needed" saves you over 50% on
the total cost of Store Build It! and allows us to
outsource help and consultation to experts in the
ShopSite part of Store Build It!...
I love our customers. And we go to the ends of the earth
for them. That's why we structured Store Build It! to
deliver maximum features and results at the lowest price
possible, AND outsource ShopSite support and consultation to
the experts. That way, we do not have to hire more support
staff and train ALL of them in what is highly specialized
software (with a zillion features at the higher levels).
The results would have been higher costs, and there's no way
we could deliver support or consultation to the level of
Rodeck Design. So please... remember the rationale of this
structure if you ever do need support with your shopping online.
Of course, we *DO* provide hosting support
since WE supply the hosting. So if your site
is down (never!), that's us. Also, if the
ShopSite software is just "flat out broken,"
that's us, too. Ditto for functions that
belong to us (ex., the installation of the
Store into the SBI! NavBar).
But if you are not getting the results you
expected, if you can't figure out the 1-2-3
Guide and ShopSite, if you need support or
help or advice, Store Build It! Experts are
standing by to help you and your shopping online efforts...
It's a unique arrangement, this 4-way partnership. The
result, Store Build It!, is a product that is years ahead of
every other e-store in the world.
Take the "1-2-3 Action Guide" and "Make Your Store Sell" and
"Managing Your Store AFTER The Sale." Combine these with
ShopSite (in our opinion, the best shopping online software in the
world). And then add ALL the tools that make all the
following ADDITIONAL power so do-able...
- built-in source of traffic, delivered to your store via
NavBar button integration
- its own subdomain (slick differentiation of this major
new division of your site)
- submission to major SEs
- easy pop-up of SBI! content pages that both deliver more
info and detailed photos, AND attract yet more traffic
- complete retention of SBI! Look & Feel from home page to
product pages to shopping online cart, even to Order Page...
- customer mailing list -- yes, you now have a SECOND
e-zine (it's so important to be able to reach YOUR most
valued visitors of all... those who become CUSTOMERS!)
- numerous other seamless fits/improvements (ex., privacy
and guarantee templates, CVV help, footers, etc., etc.).
Store build It! is unmatched, at any price.
We are keeping our focus on the C-T-P core and outsourcing
actual support to the EXPERTS. As a result, you save
hundreds of dollars, AND get better support (if you need it).
But if you are uncomfortable about not getting ShopSite
support by SiteSell, then I suggest you use one of the third
party shopping online carts suggested in the Resources HQ...
Why? Because I do not want to risk making you unhappy when
you try to get support for ShopSite functionality.
Building a Terrific Shopping Online Product Line
OK, you've answered all these questions with "YES"...
- does my business theme or topic lead to a natural
PREsell to a specific, related series of products?
- is my audience receptive to purchasing online? (i.e.,
does your audience have disposable income, a credit card,
and the willingness to purchase online?)
- have I developed the trust necessary on SBI! to convert
store visitors to customers effectively?
- can I source and deliver a unique and diverse shopping online product
line that is not available everywhere?
What was that last one? A product line? Unique?
Yes, you CAN do it. And it's important. Because the more
"routine" your product line, the more you fight on price,
and the more "ordinary" you look, yourself.
But it is indeed very possible to source a superb product
line. Let's examine a few ways to do this (details in Make
Your Store Sell!)...
Drop shipping allows you the ability to offer your audience
a wide variety of products, especially matched to their
needs, without having to stock and ship products. While
drop-shipping doesn't pay the same margins you'd earn if you
stocked and shipped your own product, it does allow you to
open your own store without spending thousands of dollars to
develop a product inventory.
It's one of the easiest, cost-effective ways to test the
e-commerce waters, and a highly recommended means to enter
the hard goods monetization arena. Best of all, you can
easily experiment and change your offerings according to the
response generated by your visitors. For more details on
the drop-shipping opportunity...
Also, be sure to check out World Wide Brands in the
Resources HQ. They publish the highly reputable Drop Ship
directory, which lists over 1,000,000 products available for
The key skill required? Pick and choose 15 products that
blend into a sharp shopping online store that fits with your site and your
customer's needs. "Product mix" is critical.
Build an interesting mix of products, one that delivers what
your visitors want and that matches your theme, and you will
have a winner on your hands!
2) Source through personal contacts
You may know people who create their own products
(craftsman, artist, painter, designer, pewter maker,
sculptor, welder, wood carver, etc., etc.). Do they fit
with your site's theme? Yes? Terrific!
Contact them, and come to an agreement -- you present and
distribute their products online, and they pay you an
acceptable percentage. Again, this prevents you from having
to come up with the out-of-pocket expenses necessary to
stock inventory for yourself.
All it takes is a little creative, "outside the box"
thinking to locate an opportunity that "fits" with your SBI!
theme or shopping online business. Here's a personal example...
On our trips to Anguilla, our family has always been "wowed"
by the diversity and the quality of the artwork of local
artisans. We end up taking so many of them back to Montreal
for ourselves. But it was a pain to lug back.
So, when Nori and I brainstormed a product line for
Anguilla-Beaches.com, we thought...
Why not sell visitors a little piece of Anguilla?
Voila... a product line, intimately tied to what she is
attempting to accomplish with Anguilla-Beaches.com -- to
give visitors a peek at the tranquillity and uniqueness of
this Caribbean island.
The store's home page almost wrote itself...
We set up simple agreements with two of the more talented
and prolific Anguillian artisans. Nori takes and processes
the order, and the artisan ships directly to the customer!
3) Stock your own shopping online inventory
This requires an out-of-pocket commitment, ONLY recommended
if you are past the "testing phase." Jim Nelson of
JuggleNow.com fame for example, keeps product in stock to
fulfill orders on his ParrotsNow.com store...
(Check out Jim's use of voice.)
Start with minimal quantities. Jim tells me he only keeps a
few of the higher-priced offers on hand, but plenty of the
cheaper, popular items.
Jim has also learned what to expect from his suppliers, who
can deliver extra product quickly. If you do decide to keep
your own inventory, it is important to locate good suppliers
so customers never have long to wait if you sell out.
World Wide Brands, the creators of the Drop
Ship Directory (mentioned just above) have
launched a new product -- the Light Bulk
Wholesale Directory. This is exciting stuff!
The Light Bulk Wholesale Directory provides a
listing of companies who will ship wholesale
at an affordable cost -- requiring no more
than a $500 commitment max! Most wholesalers
won't sell to you unless you order thousands
of dollars worth of product.
If you're thinking of developing your own shopping online
inventory, but would like to keep costs down,
have a look at Worldwide Brands' Light Bulk
It's a great way to source product!
Finding a source for products can be as simple as looking
under your nose. Or it may require some digging, using
sources like Worldwide Brands' Directory or other sourcing
resources listed in Make Your Store Sell!.
Drop-shipping is a great way to start your shopping online. Build from there,
blending in more and more great products as you find them.
Getting Started With Store Build It! for Shopping Online
OK, you have the traffic, and you've decided that a shopping online
store makes sense. What next?
Download and read the
1-2-3 Action Guide and Make Your Store Sell! (this download
also includes the after-sales e-book). These will provide
you with all you need to know about building and managing a
profitable, professional store. Doing it right the first
time around will save you months of re-works!
Store Build It! comes in 3 powerful levels to suit the needs
of the most demanding e-store merchant. For those of you
who will be selling hundreds, even thousands of SKUs (Store
Keeping Units), it's easy to upgrade to the Manager or Pro
versions of Store Build It! at ANY time.
So I suggest that you take advantage of the 3 free months of
Store Build It! Starter -- our 1-2-3 Action Guide details
the process of setting up a shopping online Starter store. There is no
better way to get a handle on this new platform than to
start with the simplest version. It's also a risk-free way
to evaluate this monetization opportunity.
NOTE: All current SBIers receive 3 months use of the Store
Build It! for free. There is no time limit on this offer.
So if you do not yet qualify for StBI!, C-T-P your way WELL
PAST the minimum of 500 visitors during the last calendar
month. Once you have decent traffic (we recommend 1000-1500
visitors per month as a better level to test your shopping online store)....
Use your free 3 months of StBI! as a testing period, to
become familiar with the inner workings of Store Build It!
as you tweak your product offerings. Once proven, upgrade
to more powerful versions of Store Build It!.
Written by Ken Evoy, M.D.
(c) copyright SiteSell.com
Canada J0P 1J0