If you've done any Google searches around the idea of building
an online retirement business, you've likely found a lot of conflicting
information. Everyone has a "voice" these days, and that makes it all
the more challenging to separate what works versus what "might" work.
Yes, there will always be exceptional people who can piece everything together
and somehow succeed. YOU might be one of those people. But for the rest of us
"everyday people,'' we'd prefer a
more straightforward path, one guided by those who have gone before us.
We won't spend time today on why this or that strategy or tool won't work.
Instead we'll focus on how
to have the right mindset and lay a solid foundation for your retirement
The most important point we hope you take away today is that "come up with
an idea, register a domain name and just start blogging" is highly unlikely to put you
on the path to success.
Rome wasn't built in a day, and neither are businesses.
The following best practices will
help you develop a retirement business-building mindset and foundation.
First, we frequently see Facebook posts where people state their age and ask if they're too old to start a
business. Dozens if not hundreds of people reply NO! These
days, you're as old - or as young - as you feel and most people feel (and
look!) much younger than they actually are.
Later in our mini course we'll introduce you to folks in the "Baby
Boomer" and "Older Generation" season of life who have built
very successful online retirement businesses.
If all of this sounds
exciting to you, decide right now that you're going to be a successful business
owner too. You CAN do this and you won't be left on your own
because we have a whole friendly community just waiting to help you and cheer
you on. Some, like you, are just starting out. Others are experienced,
successful business owners who enjoy "paying it forward" by helping
new business owners.
It's totally fine to
work at your own pace as you build an online business. A
retirement business is meant to be an enjoyable part of your life, and still
allow time for activities, travel, grandchildren, etc.
Now that you've established the right mindset, what's the next step? Research!
Research is a Must Before Starting Any Business
have to look at some numbers to determine what direction has the most
opportunity for success.
Even if numbers are not your thing, stay open-minded and eager to learn. Learning about online business is
fun! Well mostly. There are always one or two things we wish we
could skip. That's natural and normal. You'll be supported by others in our
community who do enjoy doing those tasks.
Be realistic about
what you can achieve. We all start out wanting to do too much
too fast because it's just so interesting, exciting and stimulating. Pacing
yourself is key to making steady progress.
Another thing to consider is whether you would feel uncomfortable about selling to others.
If you're unsure or the idea makes you want to turn and run, you're not alone -
many of us feel like that. But what you'll be doing is not anything like the
stereotypical view of doing sales.
You'll be mentioning
products, services or other solutions that you truly believe in.
In doing that, you'll be helping your audience find real life solutions to
Make up your mind to share your wisdom and experience with those who need it.
They will honestly thank you for doing so.
Remember that you're building a retirement business because you've decided that
it's the best option for you and your plans for retirement. It's a flexible, mobile option that
can grow as much as you have time to devote to it. You can also
take your business with you (via your laptop) and work on it wherever you go.
And on top of that, you'll be helping others.
We're going to discuss how you'll go about finding and developing
your business concept, often referred to in the online space as a
Are you rubbing your hands together with anticipation, ready to get
Find Your Niche
So what makes a good online business concept or niche?
First, there has to be interest
from others in it, also known as demand. In other words,
a reasonable number of people must be searching for information about
Second, it can't
be too broad. Otherwise, the competition will be too
great. It will be difficult to reach top rankings at the search engines
(like Google) for many of your niche's keywords (the words people use
when searching for what your business is about or offers).
An example of this would be travel. The travel niche is highly
competitive. But if your concept is about a nearby quaint little touristy
town that you love to spend time exploring, you may be on to a strong
concept must excite you. You'll be spending a lot of time
"talking" about it in the form of creating content (pages,
posts, videos, etc.). If you aren't super excited about your niche idea
then, over time, you'll lose interest and it becomes "work."
A retirement business does take work, but you don't want it to become
work you dread. Most of us have done that at one time or another in our
Fourth, the concept you choose must be in line with the amount of time you wish to
devote to building your business. You may want to start
very part-time long before you retire and then devote more time to it
once you are retired.
Or maybe you're already retired, and you’re looking for an
income-generating challenge. You decide to work on building a retirement
business for 20, 30 or even 40 hours a week — taking time off whenever
you choose. The time you set aside for your business directly impacts the
pace at which it will grow.
Fifth, your concept needs to have a high Return On Investment (ROI) potential based
on numbers. Return on Investment is just another term for
“profit” - which is primarily what you hope to accomplish with a
Whew! It's a lot to think about, we understand. And it's also a good
place to stop for today. Read
this email again a little later, allow your mind to process, and begin
thinking about possible concepts for a retirement business. Do any really
excite you? Write them down.
Sleep on it (as the saying goes) and we'll be back to make some
We'll pull together everything you’ve learned so far, and ask /
answer a few more questions.
Our hope is that you'll end today with a shortlist of viable business topics and feel
empowered to take the next step toward starting a
At this point you may find yourself wishing you could communicate
with a real person about the business topics and monetization ideas
Good news! While we're not exactly old school, we strongly believe that
some “old school” behaviours should be preserved.
we invite you to send up to 3 potential business concepts to us at
email@example.com. We'll read/review them, do some
keyword research using the Brainstorm It! Keyword Research Tool to verify the viability level, and reply back
to you with feedback and recommendations.
You will explore whether this is the right retirement opportunity for
From here we'll cover:
you write well enough?
Personality is just as important as everything else you've learned
so far. The personality of your retirement business will most likely
resemble your own. It should shine through in your design, imagery,
writing, videos and social media.
you apart from everyone else. No other person has your
exact sense of humour, way of communicating, quirky expressions,
disposition, opinions or experience.
You'll want to communicate consistently within your defined personality
not just on your website or blog, but in any social platforms you may
have such as Facebook.
The design of your website and any related visual components
should also reflect
your personality. For example, if your business topic
idea is rather technical, you probably would not choose a flourish
website design or use whimsical fonts.
While choosing the design for your retirement business is more of the
creative and fun side of building a business, high value content is what
ultimately matters. But you'll still want to have a good designed website
Photos, videos, logos, infographics and Pinterest pins are
examples of visuals you can add to enhance not only the look and feel of
your website but also to show more of your business’s personality.
A great example
of well-matched design and visuals is Gerhild Fulson’s recipe site "Just Like Oma." Gerhild’s use of bright colors, a
creative logo that’s clearly about cooking, scrumptious recipe photos and
well-placed Pinterest pins, all add up to one cohesive personality for
her retirement business.
You Write Well Enough?
If you’re not sure whether the way you write is good enough for
building a retirement business, please allow us to encourage you. Writing
online is far easier than the structured writing you did back in your
We do recommend using proper punctuation and spelling, but writing for a blog or site is
more personal than writing in school was. Your
personality must come through to differentiate you and make you
One of the best ways to practice this skill is to audio-record your thoughts
around a particular topic and then transcribe the recording.
Edit, polish and you’re good to go. If you feel you need some practice,
we’ll show you where to get helpful (and free) writing resources.
Thinking about personality, design, visuals, whether you write
well enough and how you'll position yourself and your business are the
final foundational steps in setting yourself up for building a successful
With your own
business you get to speak with authority. You're not
hired, so your positioning is not constrained by a boss or an
organization. You not only understand the needs of your audience, you
have the experience and vision to better serve them.
You've done the
foundational work, you've thought through the important steps. Now you're
ready to go!
Hi, my name is Ken Evoy. I founded SiteSell.com
back in 1997, at a time after I thought I had "retired" for good
shortly after 1991 (when my second daughter was born).
Well, it turns out that we never retire for good...
not until we expire for good!
Some of us need a challenge, something to keep us
excited about life. Too many still need money. Many need both. Me? I'm just a
curious guy who "got interested in the Net" after I
And that's how SiteSell was born, a company that
impacts lives in so many positive ways. Retirement should be about
"retiring" to whatever it is that you want to do.
SBI! Spreads Among 50+ers Largely By Word-Of-Mouth
Income Plus: Community
Friends show SBI! to friends. Word spreads increasingly through word-of-mouth. They explain how...
- the best part is that you get to have the "retirement" you want by sharing what you know and love.
- you achieve that through a website that attracts people with an interest in your niche.
- you convert those visitors into fans who generate income by clicking on ads, by buying products, or who otherwise "monetize" through any of 15 methods for you to consider.
Maturity brings a patient, reasoned and positive attitude.
Income Plus: 91 And In Touch
And the "new life" that starts at 50 brings the motivation and energy to make "the rest" into "the best," free of bosses and other roadblocks that may have held one back.
Many younger people want everything to happen yesterday. Worse, many of them seem to have a sense of entitlement, expecting good things to just kind of happen if they merely "show up."
It can take a decade or two of "real world seasoning" (ex., the realities of responsibilities, bad bosses, endless cubicle life) before one is truly ready to grab SBI! with BAM, firm in a determined decision to own your business, own your life.
Founder of SiteSell.com