Of the billion(s) of people who now use the Internet worldwide, the
vast majority are searching for information- seeking financial
services, looking for medical information, checking real estate
listings, chatting with newsgroups, researching products and services...
and looking for information that will answer their questions and
solve their problems.
So what does that mean for you, the entrepreneur? It means that information is a hot product!
Information products can be wildly profitable!
To profit from this overwhelming demand for information,
one of the first things you'll need is an affordable and simple
way to package and distribute information products securely online.
And that's where eBooks come in. eBooks (electronic books) are not only the perfect vehicle in which to package your valuable information product, they are also easy -- and free! -- to duplicate and deliver. Plus, once you've put in the initial time to create them, your costs are zero... so you keep 100% of the profits!
But the best part is that, because eBooks are FREE to duplicate and FREE to deliver, you keep 100% of the profits from each sale!
Important Announcement: eBooks aren't just books anymore!
Unlike a paper book, which can only contain words and maybe the odd chart or illustration, an eBook can contain absolutely anything that can be delivered over the Internet.
This means you can easily take any multimedia presentation - including audio and video files -- that would work on a web site and package it in an eBook.
In fact, there are literally dozens of ways for you to use eBooks
to increase sales, capture opt-ins, generate sales leads, and more!
For example, with eBooks you can...
Record a video presentation of your best salesperson pitching your product. A video salespitch is a great way to reach a far wider audience because you can easily send it around the Internet!
Create an interactive demonstration of how your product works. People love to be able to see how something works before they buy it, and if you capture the contact information of everyone who views your demonstration -- you can easily follow up with these leads!
Create "preview" chapters! This is an incredibly powerful sales tool. You can let visitors to your site download your eBook and read one or two chapters, and then prompt them to "unlock" the rest of the eBook by paying for it! Once people prove to themselves that you are offering valuable information, they'll gladly pay to get the rest of it!
Increase your sales with free or paid trials of text, audio, or video products. It's easy to sell "free trial" eBooks that give readers full or partial access to your information for a limited time. If you collect each customer's credit card information at the beginning
of the free trial, you can simply bill them after the trial period is up. And if a customer decides they don't want your product, you can simply shut off their eBook access from your own computer!
- Compile audio or video interviews with industry experts.
This makes for a highly marketable eBook that is fun and easy to create. Most people will agree to an interview if you approach them professionally and explain how they stand to benefit from
the exposure of participating in your eBook.
... and those are just a few examples! eBooks have come a long
way from the simple electronic delivery of text-based documents.
Just use your imagination and let eBooks help you to create and
distribute professional-looking information products that will wow
Use eBooks to create a "viral" marketing campaign and attract swarms of new customers!
"Viral marketing" is a strategy that encourages your
customers to pass on, or spread, a marketing message to others.
Like a virus, your message has the potential to spread exponentially
throughout online communities.
With eBooks, you now have a hot new way to take advantage of this powerful strategy to drive floods of qualified buyers to
your web site by giving away tons of valuable information
-- and encouraging readers to share it with their friends!
With viral eBooks, word about your business can spread fast. For
example, let's say that you persuade 10 people to pass your eBook
on to their friends, and those friends each share it with 10 of
their friends, and so on. In no time at all you will have thousands
of people opening up and reading your valuable information!
And the greatest part is that your eBook is landing right in the
hands of your best potential customers, because readers of your
eBook will only pass it on to friends they think will be interested
in what you have to say.
It's also surprisingly easy to create a viral eBook! There are
five basic steps you need to take:
Create a SHORT report (10 to 30 pages) that solves a problem OR shares valuable information about a hot topic for a specific group of people.
Turn your report into a professional-looking eBook.
Add a "VIRAL BUTTON" to your eBook
-- so any reader who likes your eBook can easily share it with
friends by simply clicking the VIRAL "send this eBook to a friend" button.
Give away FREE copies of your viral eBook -- and invite readers to share unlimited copies with THEIR friends and colleagues.
Watch as 1,000s of people share your viral eBook with
friends... who share it with THEIR friends... and so on!
Of course, right now you're probably wondering, "How does
giving away FREE eBooks translate into more SALES?"
That's a great question.
For your viral eBook to be successful, you must create a free,
information-rich product that's packed with value, then encourage
people to download it, read it, and share it with friends.
The secret is -- DON'T SELL in the eBook.
In fact, don't even push readers to visit your web site! Just be
generous about the information you share to win the trust and respect
of these hot sales leads!
Then, wait until a few days AFTER they've had a chance to read
your eBook... and send a follow-up letter... with an offer for your
product! The key to making a viral campaign like this successful
is being able to collect the contact information of each and every
person who wants to open your eBook.
This means that every person who wants to access your viral eBook must be able to "register" it by providing you with their first name, last name, and e-mail address -- so you can follow up
with personalized e-mails that contain relevant product offers.
WARNING: If you choose the wrong eBook software, you could be at risk!
It's important for you to realize that all eBook compiling software
is not created equal. To start generating 1,000s of visitors to
your web site with viral eBooks or selling secure and wildly profitable
information products, you need to be using the right software.
If the eBook solution you use to create and distribute your eBooks
doesn't contain the following features, you could be at risk of not being able to fully exploit all of the benefits eBooks provide! To be effective, your eBook compiling software must...
Let readers share your viral eBook with a single click!
To pass your eBook along to one friend -- or a hundred! -- all your readers should have to do is click an "E-mail a Friend"
button in the menu bar of your viral eBook.
Collect user information from everyone who reads your
viral eBook! When readers download a copy of your eBook,
they must be prompted to register their copy by entering their
own name, e-mail address, and any other information you require.
This is a HUGE feature! If you can't follow up with potential sales leads, you'll lose thousands of dollars in future profits.
Use real-time contact lists and statistics to follow up with your readers! You need to be able to see exactly how many people have downloaded and registered your eBook at any time -- and review contact information you have collected from all your readers! This makes it simple for you to determine exactly how quickly your viral eBook is spreading around the Internet... and follow up later with all your potential new customers!
- Have robust security features to keep your information
safe! To prevent thieves from "buying" your
eBook, downloading it to their computer, and then demanding a
refund, your eBook solution must allow you to "deactivate"
any eBook you've sold from right inside the software. So if someone
asks for a refund or puts a "chargeback" on their credit
card, you can simply deactivate their eBook -- making it unavailable to that user!
... And that's just the tip of the iceberg! If the eBook software
you choose doesn't have these capabilities, you simply cannot take
advantage of the awesome profit-making and lead-generating potential
Final eBook software thoughts
As you can see, eBooks are terrific not only for selling wildly
profitable information products, but also for driving swarms of
targeted traffic to your web site by taking advantage of their powerful
viral marketing features.
However, most eBook solutions do not contain all of the viral marketing and security features we just discussed.
Before we wrap up, please keep in mind that eBooks have moved well beyond the simple electronic delivery of text-based documents. With eBooks you can now package audio and video -- not just text -- in
an attractive and easy to navigate publication, as well as harness
the contagious power of viral marketing.
However, if you're going to use viral eBooks as a marketing tool
for your business, you can't approach writing them the same way
you would approach writing an advertisement.
You must be generous with the information you share to win the
trust and respect of your readers, which will entice them to pass
on your eBook to friends. Then, with the contact information you
have collected, you can follow up with personalized e-mails that
contain relevant product offers.