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The Global Goals
Colourful houses at
Nyhavn, Copenhagen, Denmark
Denmark is set to
welcome a record number of travellers this year.
Its life philosophy
of "hygge," a world-famous foodie scene and a wildly popular Nordic
Noir film industry are among attractions luring tourists.
The Danish Chamber
of Commerce estimates that at the current rate, hotels in the country will
respond to the influx by providing enough beds to accommodate 10 million
tourists by 2021, which is almost twice Denmark's population.
visitors include the Nobel prize-winning economist Paul Krugman, who in a New
York Times column noted that Denmark is "doing a very good job of
hiding" its alleged status as a "socialist hellhole."
Given the buzz
around visiting Denmark and with hotel occupancy rates already around 80%, the
industry is planning to raise supply considerably to accommodate even more
tourists. And as banks and other businesses move into cheaper accommodation,
hotels are popping up in prime locations everywhere.
Examples include a
five-star waterfront Hilton that is due to replace the local headquarters of
the Nordic's biggest bank, Nordea. At the other end of the scale, the budget
chain Wakeup is adding hundreds of rooms across the city.
In all, there'll be
about 8,000 more rooms over the next four years, raising supply at a rate of
around 11% per year (in contrast, a total of 6,500 rooms were added in the
previous 17-year period).
tourism board, Wonderful Copenhagen, is forecasting an annual growth rate in
visitors of 3.9%, raising projected hotel stays to around 7.58 million a year
increase in demand may fall short of supply. But Lars Ramme Nielsen, head of
tourism at the Danish Chamber of Commerce, says giving customers more choice is
well worth the risk, given that a standard room in an average hotel today can
cost more than €220 per night.
City officials say
they want to build on the popularity of restaurants like Noma to lure more
foodies and turn Copenhagen into the gastronomical capital of Europe.
weather and hosting of the ice hockey World Cup in May helped push arrivals in
the first half of the year to a record.
In his column,
Krugman spoke glowingly of a bike ride he made from Copenhagen to Helsingor
(the Elsinor in Shakespeare's Hamlet). However, a note of caution is warranted.
Danes take bike
riding very seriously and the best way to anger a local as a tourist (aside
from criticising the socialist welfare model) is to stand in the middle of one
of the country's many bike lanes.
With 350km of
dedicated paths and lanes, Copenhagen is considered the most bike-friendly city
in the world. About a third of its citizens cycle to work on a regular basis,
and rent-a-bike businesses have multiplied.
"I don’t think
the tourists realise how hardcore cycling in Copenhagen is," said
Christian Vas, a 38-year-old Hungarian waiter who drives a typical Christiania
cargo bike and who made the city his home four years ago.
Aurimas Mul, a
30-year-old business owner, notes that tourists are easy to spot on their
rented bikes, so the trick is "to keep your distance, especially when I
ride my racing bike".
Times, All rights reserved.
2,500 users in Luxembourg could be affected by Facebook scandal
Over 87 million users have been affected worldwide by
unauthorised data usage
maximilian richard, barbara tasch
The scandal is
affecing millions of users worldwide (Shutterstock)
The latest Facebook scandal
also affects users from Luxembourg.
Up to 2,645 users from the
Grand-Duchy could be affected, Benelux Facebook spokeswoman Tineke Meijerman
told the Luxembourg Times' sister publication the Luxemburger Wort on Friday.
The unauthorised use of
information from millions of Facebook users by the data analysis company
Cambridge Analytica has sent the social media giant's value plummeting and
forced its founder, Mark Zuckerberg, to apologise publicly following worldwide
Cambridge Analytica gained
access to user data through the application "Thisisyourdigitallife",
a personality test.
The application also let the
company access data from Facebook friends of anyone who downloaded the app,
which triggered a snowball effect.
Overall, the company is said
to have gained access to the data of 87 million users. In Luxembourg, only one
person downloaded the application, Meijerman said.
Facebook wants to inform its
users worldwide starting Monday about the possible disclosure of their data to
third parties. The information should appear at the top of users' newsfeeds.
All apps that users are
connected to on Facebook should also be displayed there in a separate message
and it should include an easy way to delete these apps.
Oilrig in a Norwegian fjord
News Internet Marketing
NEWS Luxembourg Times
What's ahead for Western Europe's biggest oil nation Bloomberg—16.01.2018
After suffering through the worst crisis in a generation, Norway's oil industry is now back on its feet Oil rig in Norway (AFP) Here are five charts that tell the story of how Norway’s biggest industry tackled the crisis, from the surprising windfalls to the challenges ahead. Most are based on new data from the Norwegian Petroleum Directorate.
1. Recovering Investments
Oil companies in Norway are increasing spending for the first time this year since crude prices collapsed in 2014, the directorate predicted in annual forecasts published last week. Optimism has returned with crude prices hitting €57 a barrel at the same time as drastic cost cuts have made projects even more profitable.
2. Costs Slashed
Forced to react as crude prices hit a low of €22 a barrel in January 2016, oil companies not only cut back on activity levels but also implemented sweeping efficiency programs to lower expenses across their operations. Drilling an exploration well offshore Norway cost about 240 million kroner on average in 2017, half the price from 2013 and 2014, according to the NPD. Operating costs have been reduced by 30% in the same period.A Norwegian oil rig in the North Sea (AFP)
3. Production Revival
Arguably the most surprising result of the oil crisis is a spectacular rise in production. Companies have been able to pump more oil and gas thanks to cheaper and faster drilling, smoother platform operations and simpler and quicker development work. After reducing long-term output forecasts in January 2015 and 2016, the NPD raised expectations for the second year in a row last week. Total production is now seen close to 2004’s record in 2023.4.
But looking ahead, there’s concern. The number of wells drilled offshore Norway was the lowest in almost a decade in 2016 and activity hasn’t picked up since. As discoveries also get smaller, Norway isn’t close to replacing production with new reserves. Explorers must get moving if the country can hope to limit a new drop in output from the middle of the next decade, the NPD’s head Bente Nyland said on Thursday.
5. Big Oil Flees
During the oil slump, BP and Exxon Mobil gave up on their role as active operators on the Norwegian continental shelf, with Total all but following suit. After disappointing results in a record exploration campaign in the Barents Sea in 2017, all the majors except for Royal Dutch Shell snubbed a new, Arctic-focused licensing round. That’s created concerns in Norway’s oil industry, as the Barents holds more than half of the country’s undiscovered resources.
Fund managers seek tax deal to repatriate cash from Luxembourg
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Has Been Your Most Effective Monetization Technique, And Why?
I have been able to create a one-to-one relationship with another brand and
push forward with a marketing and monetization plan, that’s been the most
this is beyond just being an affiliate. I’ve spent incredible amounts of time
creating articles designed to promote great products and services that I’ve
enjoyed and want to share with my audience - and those have done OK.
they pale in comparison to the times I’ve been able to work directly with a
brand’s CEO or Marketing Manager and partner with them in the form of sponsored
content, webinars, or even brand evangelism.
are the kinds of deals that certainly require a history of proven site traffic
and social engagement, but once you build up your brand to that level, it’s a
lot of fun and very profitable.
That’s why I’m looking forward to using Trafeze to generate more relationships along those lines.
Has Been Your Least Effective Monetization Technique?
deliberately experimented with a lot of monetization techniques,
particularly passive ones, so there have been quite a few that have resulted in
has never been fantastic for me, but there have been far worse techniques.
a category, for me, the least effective monetization techniques have been
“Related Content” — widgets that usually appear below existing articles on my
site and recommend other (external) stories my readers might be interested in.
a great concept, and I know it works well on larger, mainstream sites like
CNN.com, but on my site the recommendations have always been too
off-topic. Instead of showing 8 business- and marketing-related articles, the
widgets include stories about celebrities, weight-loss, and other uninteresting
so, not surprisingly, my readers don’t click on the articles. One service I
tried, Nster, ran for about 3 months and resulted in approximately $0.06 in
earnings. Six cents! That’s on a site that gets about 50k readers a month.
silver lining here was that it underscored for me the importance of matching
your monetization techniques with your target audience and content topics. The more inline they are, the more effective they will be.
you have it. Over 50 pieces of advice and anecdotes from some of the best and
brightest blogging minds on the planet.
of all, if you’ve made it this far, congratulations! You’ve just read a
master’s course on monetization, and you’re full of ideas and excitement for
where your blog or business will be heading.
help with your takeaways, we wanted to review some of the key points that were
mentioned, and do a little analysis on the resulting answers. Ready?
Most Effective Monetization Techniques
as we mentioned earlier, these experts represent a wide array of bloggers and
online businesses, all of them with their own goals and models. “Monetization
techniques” therefore had different meaning to each.
how the answers for “Most Effective” played out:
of the experts cited Products, Email Marketing or Courses
as their most effective technique for monetization.
interesting is that for information-based businesses, it’s easy and natural to
combine all three of those, isn’t it?
course, technically, is a product, and once you’ve developed an email list of
interested subscribers, you can market and monetize that course. That’s
something that Tor Refsland talked about, specifically.
said that he pre-launched his course by inviting interested people to
subscribe, surveyed them, then built both a free course (as promised) and a
more advanced course that was fee-based.
you read and re-read the techniques outlined above, it’s that kind of synergy
that you want to look for. Combine multiple techniques and approaches to create
revenue streams that are lucrative and sustainable.
Least Effective Monetization Techniques
for least effective, well, that wasn’t even close.
likes banner ads.
did find the recurring theme of Lack of Focus particularly interesting.
It’s something we talk about a lot within the SBI! Action Guide, and I’ve
mentioned before as part of the Blogger’s Mindset.
and bloggers have to be focused. They have to do their homework and make sure
that they’re reaching the right niche with the right information or product at
the right time. The same is true with your monetization strategy.
hope that these suggestions from an incredibly diverse and successful group of
marketers, business owners and content creators will help you achieve
the kind of focus and improved monetization you deserve.
I encourage you
to have this entire resource emailed to you for further study.
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