Planning Your Internet Marketing Strategy Is Comprehensive in Its Scope

• Marketing Personnel in Small to Medium Size Businesses


• Entrepreneurs Designing an Online Start-up


• Website Owners Trying to Increase Their Impact and Profits


• Brick-and-Mortar Storeowners Trying to Leverage Inventory via the Internet


• University and MBA Classes Studying Strategic Internet Marketing

Take a Look at The Internet Marketing Strategy Table of Contents

Part I. Strategic Planning
1. Comprehending the Opportunities for Doing Business on the Web
2. Making Your Web Site Purposes Crystal Clear
3. Devising an Adequate Revenue Plan
4. Defining a Unique E-Business Niche
5. Assessing Your Core Competencies
6. Developing a Unique Sales Proposition (USP)
7. Setting Goals for Your E-Business


Part II. Situation Analysis
8. Performing a SWOT Analysis
9. Conducting an Industry Analysis
10. Analyzing the Competition
11. Understanding Your Customers


Part III. Market and Product Focus
12. Segmenting Your Internet Market
13. Differentiating Your Company's Products and Services
14. Naming Your Online Business
15. Building Trust in an Unknown Web Business
16. Positioning Your Company in the Consumer's Mind


Part IV. The 4 Ps of Marketing
17. P1-Product Strategy
18. P2-Place (Distribution)
19. P3-Promotion
20. P4-Price: Pricing Strategy
21. Budgeting for and Implementing Your Internet Marketing Plan


Part V. Putting It All Together
22. Writing Your Internet Marketing Plan

Testimonials Good Planning = Great Success Reviewer: Thomas Wong, from Silicon Valley, California. Too many Web marketing books focus on how to get your site listed in search engines and attract the masses without a good marketing and site development plan. Dr. Wilson's planning book is timely for those Web site owners who really want to be successful in doing business on the Web. The following approaches are needed for a business to go online: 1. Define the purpose of building your Web site 2. Identify the target audience and competitors 3. Create a strategic marketing plan 4. Develop and promote the Web site according to your plan Dr. Wilson's book covers all the essential elements in creating a successful marketing plan. It is based on his practical experience on the Web. Highly recommended! Force you to reflect on your Web strategies Reviewer: Pierre Giguère, from, Quebec Canada. A down-to-earth and useful step-by-step guide to developing a successful Web venture. The author forces you to reflect on your Web strategies. I wish the book would have been available before I began to build my website. Put your hands on the book and set aside time to read it. It is a really good investment. Pierre Giguere The marketing brain More than just Internet Marketing, it's about Life Marketing Reviewer: Betsy Parker from Dover, NH. Planning Your Internet Marketing Strategy is more than just about Internet Marketing--it's about personal marketing. Within an hour of buying it, I bought a second copy to give to a friend who had recently lost his job as an engineer and wanted some advice on marketing himself. Several things make Planning Your Internet Marketing Strategy unique. First, in contrast to so many books, it lives up to its premise. The first 21 chapters explore various aspects of creating an Internet strategy. Each chapter ends with questions and things for you to think about and answer on paper. These chapters provide the meat and potatoes for you to pull together in the formal, written Internet Marketing Plan that you create in Chapter 22. Second, Planning Your Internet Marketing Strategy is as much a resource guide as it is a friendly, extremely well written guide. Each chapter contains numerous web site resources for you to explore as you read the book. This is one book you won't want to read in bed, (unless you have a laptop) because you'll be constantly tempted to check out a recommended web site. The field of Internet Marketing has spawned a slew of self-styled experts. Dr. Ralph F. Wilson is not a self-proclaimed expert new to the web. He has been involved since its inception. His knowledge is based on now only his own experiences but also the accumulated knowledge of the more than 9,000 articles that he has compiled are in his (website) database. What I like best about Planning Your Internet Marketing Strategy is the way Dr. Wilson has synthesized great amounts of "classical" marketing theory with the vast amount of Internet-specific information he's learned while compiling his 9.000 articles database. No other author can make such a claim. Because of his hands-on experience, he's worth listening to. The result is a "must read" for anyone interested in creating a web site that works...as well as anyone who is interested in a good, solid, readable introduction to marketing. Planning Your Internet Marketing Strategy Reviewer: Robert Morgan from Federal Way, WA United States. If you want good advice on how to market your website this book is it. No flim flam here! Dr Wilson's book is just what you're looking for. He cuts through the geek talk and practically holds your hand as you learn what to do and what not to do. I am 100% convinced 2002 will be a super year due to what I've learned from Dr Wilson. I am also a paid subscriber to his newsletter for one reason...he gives me info I can't get anywhere else. If he doubled the price of his newsletter I wouldn't blink before I gave the OK to renew my subscription. NeSmith eGroup highly recommends... from Nashville, TN United States. Dr. Ralph Wilson does a magnificent job of taking volumes of articles, resources, and customer feedback from his own ecommerce operation, and distilling it down to a very enjoyable book. Wilson teaches the reader how to exploit all the resources of the Internet, while never forgetting sound business practices. And unlike other business books, Planning Your Internet Marketing Strategy is strengthened by Wilson's own online empire, which serves as a constant reference tool for the reader, offering numerous examples of a successful ecommerce operation. A Reality Wake-Up... Reviewer: Mike Grehan from Newcastle, UK. In the Internet's vast sea of hype, thank heaven we have Dr Ralph Wilson. Planning Your Internet Marketing Strategy is best described as a reality wake-up call. Low on hype and high on facts, this practical guide walks you through the Internet marketing process keeping your feet firmly on the ground. Good, honest advice at a price anyone can afford, from a guy who really does practice what he preaches. Internet Marketing Strategy and Information Products From Dr. Ralph F. Wilson Web Marketing Today Premium Newsletter: LINK Report on Affiliate Management Software: LINK 10 Steps to E-Business on a Shoestring: LINK The Shopping Cart Report: LINK How to Promote Your Local Business on the Internet: LINK The E-Mail Marketing Handbook: LINK How to Develop a Landing Page: LINK How to Optimize Your Landing Pages Scientifically: LINK Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization: LINK Reciprocal Linking Tools: LINK The 371-page E-Mail Marketing Handbook by Dr. Ralph F. Wilson is a fantastic resource and it provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, listservers, formatting the e-mail, ad tracking systems, autoresponders, etc. The book also includes detailed reviews of 8 of the most popular e-mail listservers and autoresponders, plus 100 pages of user comments on over 55 e-mail programs. This is the book for e-mail marketers. You won't want to even try e-mail marketing before you read this book. Look into it and purchase your copy here... Enjoy this article? Please pay it forward. Here's how! When you need help, please contact us via the form below!

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