SPECIAL EDITORIAL: Grab the Headlines and Share Your
Success Story with Thousands of Internet
Home Businesses
Dear Internet Home Business Owner,
I want to present you with a very
interesting opportunity. I'm looking for successful online business
owners who are able to contact me right away so
that I can share their successes with an exclusive online
community of Internet Home Business entrepreneurs. Let me explain...
Each month, since October of 2001, I
have been profiling two "real people" making $30,000 to $2,000,000+
per year with their online businesses in my "Secrets To Their
Success" Private Site. In the past, I've been hand-picking the
businesses I profile from suggestions I receive from business
associates and members of the "Secrets To Their Success"
community.
But just today, I realized I
haven't been tapping my most valuable resource! I know
that there are hundreds -- maybe even thousands -- of
successful Internet Home Business entrepreneurs who read my newsletter or visit
my web site on a regular basis. So I thought it was only fair to
give YOU the opportunity to broadcast the success of your business
to my captive audience and help inspire others
who want to get to where you already are.
I'm looking for "real people" who
are making it big online, like:
- Case Study #1: Eric
Weeks -- By focusing on top search engine rankings, Eric
took his automotive accessories business from an idea to an
$800,000 sales machine in just one year!
- Case Study #2:
Rosalind Gardner -- Rosalind rakes in $30,000 to $50,000
per month from her dating information site --
and she's not even selling her own product!
- Case Study #3: Eric
Aafedt -- Offering free, opt-in investment newsletters has
paid off handsomely for Eric, who grew revenues
from $80,000 to over $2,000,000 in just two years!
Now, I'm looking to book interviews
through to next March, meaning that I'm looking for 24 candidates
to interview between now and then. Since there are such a
limited number of slots available, it's really important that
you contact me immediately if you are interested
in taking part, because many of them have already been
filled!
If your site is selected to be
profiled, you'll not only get the chance to share your triumphs
with thousands of eager Internet Home Business entrepreneurs, you'll also reap the
benefits of a TON of extra traffic as our members browse through
your site to learn exactly what you're doing right. And most of the
sites we profile report a significant increase in
sales, as well!
Even if your business isn't quite ready for the limelight yet, I think
you'll find the information in the three stories below to be
incredibly valuable. Take home a few lessons from
these successful Internet Home Business entrepreneurs, and I might be profiling YOUR
business sooner than you think!
Exclusive Case Studies: Three "Regular People"
Share Their Secrets to Earning $100,000+ with Their Internet Home
Businesses
Below are the stories of three successful Internet Home Business entrepreneurs, each of whom has taken a different approach to profiting on the Internet. What do they have in common?
They all made the decision to focus on just one marketing technique at a time and to do it really well!
This is a great lesson for any business. All too often, I see Internet Home Business entrepreneurs trying to market their
businesses a dozen different ways... and not really succeeding at
any of them! The problem isn't a lack of great marketing ideas, but TOO MANY marketing ideas!
If you have many different marketing strategies in place and you find that none of them are really getting you the results you need, try focusing on just one and giving it all you've got. I think the results might surprise you!
As you read the case studies below, remember that these are "real people" just like you and me. Each one of these Internet Home Business entrepreneurs focuses on just one
marketing strategy at a time, does it well, maximizes profits, and then moves on to the next one. They all say they know there is much more they can do -- but they recognize that they don't have to do it all right now.
PLEASE NOTE: The three profiles I've included for you here have been heavily edited and condensed.
The success stories that are posted at the SecretsToTheirSuccess.com Private Site are typically 15 - 20 pages each, so there is no way I could reprint them in full here.
Case Study #1:
Truck-Bed-Covers.com
When Eric Weeks of Truck-Bed-Covers.com decided to start an Internet Home Business, he knew it was critically important that he get traffic to his site -- so he decided to focus all of his attention on search engine optimization. This one technique has brought Eric huge success. Using this single strategy, he sold $800,000 worth of product in his first year online -- over $200,000 of which was pure profit!
When Eric first started optimizing his web site for high search engine positions, he saw it as a challenge.
"The opportunity to compete for top search engine positions was exciting to me," Eric says. "I love competition. It gave me a
target, a bow, and the arrow."
So he started educating himself on how to achieve Top 10 search engine placement -- focusing all his energy on this one aspect of building an Internet Home Business.
"I studied every article I could get my hands on pertaining to the subject," Eric says. "And the site began turning a profit day one. Top listings on Yahoo! and Google for the term
‘truck bed covers' (which gets roughly 800 searches daily
according to WordTracker) and a healthy
profit margin ensured early success."
- Use your main keyword in your
URL.
- Separate each keyword in your URL with a hyphen to make it easier for the search engine to locate that keyword when spidering your site.
-
Try to get as many reputable, relevant sites linking to you as possible
- Include good, relevant content.
- Place main keywords in hyperlinks.
- Wherever possible, use text logos instead of "jpegs" or "gifs" -- search engines won't spider image
files.
Remember, Eric's success came from focusing on just one marketing strategy and really conquering it. Only now that he has mastered search engine optimization will he start to think about some of the other marketing ideas he's had floating around in his head for some time.
"If we weren't the first listing on page one of the major search engines -- if we were the first listing on page TWO, we'd only do a small fraction of the Internet Home Business we've been doing," Eric says.
Case Study #2:
Sage-Hearts.com
Promoting affiliate products can be a great way to earn money on the ‘Net -- especially if you don't have a product of your own to
sell. But just putting up a few links and calling it a day won't
cut it. If you don't give your affiliate endeavors the attention
they deserve, you will likely be disappointed by the paltry
commission checks you receive.
Rosalind Gardner of Sage-Hearts.com has established herself as an expert in online dating services by building a site that provides tons of useful information about the online dating scene.
And she's used that reputation to build a healthy affiliate income, promoting the top dating sites she reviews. Her focus has allowed her to earn $30,000 to $50,000 per month, with a whopping 40% to 50% profit margin.
Rosalind owes her "super-affiliate" status to some very
simple but incredibly effective techniques that allow her to have conversion rates 3 to 5 times higher than most.
How does she do it?
"High-volume traffic sites are one of the first keys to earning excellent revenue from affiliate programs. A great conversion rate is another important factor," Rosalind says. "I believe the main reason for my excellent conversion rates is that I offer excellent products that I've researched thoroughly and on which I'm willing to stake my reputation."
And there's the key -- Rosalind thoroughly researches any program she plans to get involved with, making sure she's comfortable with both the service she'll be recommending and the program itself.
"Fortunately, top-quality services and reputable affiliate programs tend to go hand-in-hand," she says.
Here are some of the things Rosalind recommends you look for before joining any program:
- A great product: She recommends only products and services she would be willing to pay for herself. "I frequently purchase and test products before listing them for sale on my sites," she says.
- High commissions: Some programs will pay as little as 5% commission (which means it will take a huge volume of sales to earn any real money); some will pay as high as 50%.
- A high-quality affiliate interface: You should be able to quickly and easily access your sales and visitor statistics at any time.
- Excellent -- and available -- management: Great management is usually a sign of a great program. "The best companies take care of their affiliates by ensuring that their program managers are accessible and responsive," Rosalind says.
- Real-time statistics reporting: Real-time reporting allows you to track the success of any advertising or promotion.
- Low minimum payout: "One of the companies I promote has a $1,000 minimum payout, which means I don't get paid until I've generated $1,000 in earnings," Rosalind says. "That's fine if I can do that every month, but suppose it takes a year?"
- Frequent payout schedule: Payout schedules can vary from weekly, to bi-weekly, to monthly, to quarterly. Frequent payouts mean your income is more regular.
She also recommends making sure that you understand your affiliate agreement by reading it from top to bottom before signing up and monitoring your statistics to keep close track of payments.
Once you're comfortable with the program, make sure you give your customers a reason to click on your affiliate links -- and that the affiliate products and services you're offering appeal to your site's audience.
Rosalind has accomplished this by personally reviewing and profiling the dating sites she recommends. Plus, she makes a point of constantly updating her reviews to make sure her visitors have a compelling reason to return time and time
again.
Case Study #3:InvestmentHouse.com
Free opt-in newsletters are another great way to establish yourself as an expert in your field. They're also a great tool for capturing the names and e-mail addresses of potential customers so you can contact them again, continue your relationship with them, and hopefully convert them into customers.
Eric Aafedt of InvestmentHouse.com offers a number of online newsletters, both free and paid, to a subscriber base that is currently 130,000 strong and growing.
With an emphasis on opt-ins over traffic, Eric grew from gross revenues of $80,000 in 1998 to a whopping $2 million by 2000 -- and now, a couple of years later, he's got the rules of success down pat.
What's his secret?
"My focus is solely on getting opt-in e-mail addresses and then
converting them to paying customers over time," Eric says.
That's why Eric offers both free and paid investment newsletters. Once visitors opt in to one of his free publications, he offers them:
-
A free 30-day trial of one of his premium (paid) newsletters, plus information about a free trial of Investors Business Daily (for which Eric gets an affiliate commission).
- Great free content with soft sell ads.
- Special offers for premium reports.
Notice how Eric's focus on newsletters allows him to leverage his opt-in list, nurturing them until they become paid subscribers?
"If I was going to give just one tip," Eric says, "It would
be to have a process in place that constantly keeps you in touch
with your opt-in list and that constantly gives them the
opportunity to see that you provide a quality service... and then
requests that they ‘convert' -- or in my case, register for a
premium service."
It's an art form he's truly perfected, allowing him to create huge success -- and profits -- based on his subscription income alone! And remember, a paid subscription produces ongoing revenue!
"It's great to sell a product for $29.95," Eric says, "But
it's so much more powerful to be able to sell it 12 times to the
same person in a year!"
Of course, with an opt-in list as big as Eric's, automation is critical. It used to take three full-time employees to keep his business running. Now, with all of the newsletter processes automated, he has been able to reduce his payroll by 60% -- and focus more of his own time on growing the Internet Home Business.
Final Thoughts:
There are hundreds of techniques you can use to build a successful Internet Home Business. But if you try to implement them all at once, you're going to be scattered and unfocussed -- and none of your strategies will work as well as they could.
Take a look at your web site now and choose one area to really focus on. Then, dedicate yourself to learning absolutely everything you can about that one area -- so that you can truly become a master. You don't have to know everything to have a successful Internet Home Business, but knowing how to do one thing really, really well is a great place to start.
Get MORE "No BS" Examples of Real People
Making Real Money on the Internet
Discover the secrets of "Mom & Pop" web sites that earn
$100,000+ a year and learn the exact step-by-step
strategies they have personally used to generate these
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Real-Life Case Study #1 -- Chad
Tackett
Discover the exact strategies Chad Tackett is using to generate revenues in excess of $1 million per year... with an 85% profit margin. Plus, learn the simple but highly effective techniques he has used to grow his opt-in e-mail list to more than 295,000 subscribers, with 350 new subscriptions per day... and how he's closing 5% more sales -- automatically.
Real-Life Case Study #2 --Ken Calhoun
Find out how Ken grossed over $98,000 in sales with his Internet business in 2000 (his first full year online) and then tripled his sales to earn over $300,000 last year -- almost all of it profit, all from his beachfront condo in Hawaii.
... as well as many other "real people" just like you and me who are creating fortunes on the Internet!
So if you want to automatically skip the failing promotions, and start learning the tested, proven strategies that real Internet Home Businesses have already proven to be enormously successful then visit
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