How I Built This Site

The home page builder, which you used to build your TIER 1, is a simple, inflexible tool. Building TIER 2 and 3 Keyword-Focused Content Pages is slightly different.

SiteBuilder uses a block-by-block tool which is far more flexible, but still easy to use. You are basically stacking one block on top of the next one as you create your page.

Other features, such as Page Information, Preview It!, Analyze It! and Build It!, are the same as what the home page builder uses.

When Do You Add A Page?

The simple answer is when your brainstorming work is done, and you are ready to start creating Content.

Your Master Keyword List presents several potentially profitable keywords. Before you begin building, decide which Specific Keywords will be used for your site's TIER 2 pages and their related TIER 3 pages.

These two TNT HQ articles, one about visualizing site structure and the other about using index cards to sort your TIERS, will help you finalize your site's pyramid.

Goals Of A TIER 2 Or 3 Page

Always remember that every page on your site has two audiences... humans and Search Engine spiders.

For humans, your TIER 2 or 3 page should accomplish the following...

Provide the high-value content that the person was searching for. It must also deliver on the promise stated in the Valuable PREselling Proposition of the home page.

So PREsell like crazy. And get the click!...

1) Your #1 goal for a TIER 2 page is to get the click directly to one of your income sources. Second choice is to get the click to one of your TIER 3 pages for additional details about the topic.

2) TIER 3 pages are really the "end of the road." So the goal on a TIER 3 page is to either get the click through to an income source (first choice) or to another related TIER 2 page. Do not dead-end your visitors.

For Search Engines, a TIER 2 or 3 page must deliver your site's content to their spiders cleanly and efficiently.

Focus on one "Specific Keyword" per page. Use it slightly more than your high school English teacher taught was "good English." Blend in General Keywords from your Master Keyword List, word combos (Specific Keyword + General Keyword), and also use synonyms and variations, where applicable. This approach will help you achieve the correct "keyword density."

Make it a point to use your Specific Keyword more heavily in the opening paragraph or two (it must be in your opening sentence), and also in the closing paragraph. And then, like a good chef, sprinkle throughout! Your "scatter pattern" should look like an hourglass... bigger (i.e., more frequent) on the top and bottom, and less (but still present) in the middle of the page. This sets up the correct "keyword prominence" for your page.

Keyword prominence and keyword density are part of the on-page criteria that Search Engines use to rank pages. Analyze It! helps you meet that set of criteria!

So... what are the bottom line goals of your TIER 2 or 3 page?

1) For your human readers, make your copy sufficiently compelling to get the click directly to your income source, or as a second choice to a related TIER 2 page.

2) For your spider readers, work your Specific Keyword (and General Keywords and common synonyms) throughout your page so that the Search Engines rank it highly in their search results. And where applicable, provide clean, visible links to your TIER 3 pages for the spiders to "click through," scan and then bring back to their Search Engines' databases.

Video

The Block-By-Block SiteBuilder Video illustrates how easy it is to build/edit a

page, even add some basic HTML tags. Don't miss this 30 minute, hands-on tutorial. If a picture is worth a thousand words, a video is worth a million! Click here to get started.

Do you prefer to download the video? Go to the DAY 6 section of the Video Action Guide for downloading instructions.

Tips

• It's best to draft your page first in a plain text editor before you start the block-stacking process, as outlined in this "how-to" TNT article.
• Familiarize yourself with the SiteBuilder tool. Review the help for each part of the tool and then watch the block-by-block building video to see a page being created.
• For your first page, don't worry about creating great content. Experiment. Try the Link Block. Then the Graphic Block. Try them all, using the Preview It! to see the changes. When you're done, delete the page (you do this in Site Central) and start for real.
• Add blocks in the order that you need them. But always start each page with a Headline.
• You can edit or delete a block at any time.
• You can also insert blocks between two others. As you build your page by adding blocks, the block-stacking page automatically loads to the bottom, showing you the last block, since that is usually where a new block would go. So if you insert a block higher up on the page, scroll up to find it.
• Move a block by deleting it first (copy any text onto your clipboard first) and then insert a new block where you want it.
• Use as few blocks as possible (10 is best, 20 maximum), especially if your bandwidth is slow or computer RAM or CPU is a bit low. SBI! has a limit of 50 blocks, so you will not be able to use more than that. (Any page built before the 50 block limit was set is not affected by the limit.)
• For additional help from other SBIers, see the SBI! SiteBuilder Techniques Forum.

Once you click "Build It!," SBI! submits that page to the Search Engines (according to each major engine's protocols for submission). And it publishes the page to the Net.

That's it! You're ready to start your next page.

Content, content, content... the more quality content that you create, the better your site will please your human and spider visitors!
Keep in mind that "human delight" is the long-term key to your future.